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Appetite for loyalty programs up, but brands must remain competitive (study) | Canadian Grocer

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in April
By Jeromy Lloyd/Marketing Magazine | April 06, 2015

Canadian consumers are showing more affinity for loyalty programs and are changing their behaviour in order to reap their rewards, according to a new survey of 6,000 shoppers. But competition remains stiff — new data shows not every program gets the attention its brand requires.

http://www.canadiangrocer.com/top-stories/appetite-for-loyalty-programs-up-but-brands-must-remain-competitive-study-51707
 

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